Bright prospect for China's wine marketChina's wine industry is still in its infancy. The current per capita wine consumption is 0.38L, while urban per capita consumption is 0.7 L, which is far behind the global per capita consumption of 6L. In terms of China's beverage consumption mix, wine is only 1.5% of total annual alcohol consumption.There are two reasons for China's low wine consumption level: One is the short introduction period, and the other is low income level. So population income growth as a result of economic growth will be the basis for high wine consumption growth in the future. Take the example of Shanghai. As the most prosperous and highest income city on China's eastern coast, Shanghai's wine consumption level is very high, with per capita consumption of 2.5L back in 2001. In 2006, per capita GDP in Shanghai reached US$7000, while per capita GDP nationally was only US$1700.
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